RYB Cycling Denim for Women

RYB Denim was a partnership with a fashion designer. She wanted to design a women’s specific cycling jean. It was my second foray into the crowdfunding space. We successfully raised […]

DU/ER Denim – Hot Weather Pant

This was the second of two crowdfunding campaigns that we utilized to get attention for the brand. We sold over $270,000 in 30 days. I spearheaded the product design and […]

The Jean Hanger

The Jean Hanger was a fun side project for me. After having too much denim and no place to hang my jeans I challenged myself to develop the perfect jean […]

The NO Sweat Pant

The No Sweat Pant was the first product that I lead from ideation to end product and lead the marketing team for the launch. It was a hugely successful launch […]