The Jean Hanger

Posted on Posted in Crowdfunding, Digital Marketing

The Jean Hanger was a fun side project for me. After having too much denim and no place to hang my jeans I challenged myself to develop the perfect jean hanger. Mission accomplished. With a combination of strategic blog placements and a digital public relations campaign the project was successful beyond expectations. I raised $114,000 in 35 days as a side project while working for DUER Performance Denim. The jean hanger continues to sell today after I made a licensing deal with a hanger company in the USA.