RYB Cycling Denim for Women

Posted on Posted in Crowdfunding, Start Ups

RYB Denim was a partnership with a fashion designer. She wanted to design a women’s specific cycling jean. It was my second foray into the crowdfunding space. We successfully raised $42,000 over the course of 30 days.  We were successful because we promoted the campaign using guerilla marketing tactics in Toronto and in a few other US cities. We also utilized an effective facebook ads and public relations strategy.