The quick answer is No. A great video is very entertaining but it is not the “be all end all” of a successful campaign. You need a great idea and a great plan… but more on the plan later. In the case of Font Awesome their product offering struck a chord with web developers and their price was high value. However, this is not why I picked this video; quite simply it is informative and entertaining. Such a high quality video is rare on Kickstarter but it is getting less rare. This video looks like it cost a lot of money to produce($15k in fact)..well..a lot of money if you are a boot strapped creator. You don’t have to make such a high quality video but you need to know that backers love a well executed story. So if you are thinking about launching a campaign and you want to get attention you need to know that the video is going to be your calling card but your product better be amazing. Otherwise, you are in for a rough ride in the crowdfunding world.